The Complex World of Web Sites
Managing a web site for multiple campgrounds and RV parks can be tough; add the complexity of each campground existing under different ownership and management and you've got a real challenge.
Often referred to as a "Portal" web site, a multi-property web presence is particularly difficult to maintain because of the number of different participants involved. It usually takes an overwhelming number of staff hours to maintain up-to-date information and photos of each resort, and to keep the overall web site content fresh and accurate. More often than not, the web site's content becomes outdated.
The CampRes portal web site system provides association web site administrators the oversight they need, while allowing participating campgrounds and rv resorts the ability to manage every facet of their particular business' display on the association portal. The portal administrator can manage site-wide content, the display of association members, and events. Association members control their own copy, images, activities, site and unit displays, inventory, and rates. Web-based inquiries generated from a member's set of profile pages are queued directly to that member. Members control their own inventory, rates and packages, and can choose to "opt-in" to site-wide promotions created at the association level.
CampRes has taken a complex dilemma and designed an easy and revenue-building solution. The Campres "Portfolio" System gives outdoor hospitality associations the tools needed to address the complex world of internet marketing and web promotion, and to get measurable results from the get-go.